Please make a donation to support The Leukemia Cup Regatta on October 1-2, 2010. By doing so, you’ll be helping save lives. If you’re interested in learning more about The Leukemia Cup Regatta or participating in one of the many Leukemia Cup events throughout the country, please visit our 14th Annual Leukemia Cup Regatta fund-raising page!
March 19, 2009
South Carolina tourism reaches next door
Atlanta is the target of a new advertising and public relations campaign just launched by the South Carolina Department of Parks, Recreation & Tourism, the state’s official tourism marketing arm.
S.C. Next Door (www.SCNextDoor.com) is the theme of the campaign that includes radio, print, online advertising, a customized landing page and public relations outreach to the diverse range of Atlanta media. The landing page features the song “Sweet Tea” by Cravin’ Melon and includes links to general tourism information as well as specialty sites focusing on golf, beaches, dining and state parks across South Carolina.
Downloadable ring tones and video tours also are offered, as are computer desktop images of South Carolina’s mountains and beaches and e-newsletters about destinations and deals for tourists. A distance estimator, measured in numbers of gas tanks required to reach South Carolina, also is included.
“The proximity of South Carolina’s destinations to the Atlanta area is an added value at a time when consumers must maximize every dollar they spend on their vacation experience. Atlanta residents can easily access South Carolina’s mountains, beaches, lakes and towns, spending less money and more time enjoying their break from home.” – SCPRT Director Chad Prosser.
This year’s promotion in Atlanta, the nation’s ninth-largest market, follows the state tourism agency’s successful Chicago promotion last year. That campaign – the recent winner of national awards from Google and the Hospitality Sales and Marketing Association International (HSMAI) – focused on South Carolina as an escape from cold Chicago winters. The Atlanta campaign focuses on the proximity of all South Carolina has to offer the big metro market of about 3.6 million people, including the more than 1 million households that have incomes of $50,000 or more.
The S.C. Next Door campaign was created by SCPRT in partnership with its two ad agencies – Rawle Murdy Associates Inc. of Charleston and the bounce agency of Greenville – and Web specialist Aristotle Inc. of Little Rock, Ark.
Related Post(s)
What do you think about that?
